We’ve officially entered the shopping season and I feel as though I’ve heard just as much anger about the “artificiality of sales” as much as excitement for the season. We all have different experiences with the holiday season and, I’ve found, these sentiments change through the years. One thing that I’ve learned however are different ways for how to help small businesses.
I remember in college, I really was “over” the holiday season. Part of it is that age, but the other part of it was that I was in class with finals up until just a few days before Christmas, so I was never able to enjoy the buildup of the season (which is really what we all enjoy – or don’t).
Since then, I’ve been enjoying the holidays more, but each year we make decisions about what’s actually important to us and we’re willing to work/pay for and what we’re really “over!”
As I mentioned in my eco-conscious holiday post, many of my siblings and I have foregone presents for one another, opting instead to group donate to a charity. We love doing some good and saving money as well as stress.
Another great thing to do during the holiday season is to shop small and to shop local (not always the same thing!). There are actually a number of small businesses whose products are available in big stores and a number of local shops carry big name brands. You can absolutely do either, just try to be mindful.
While big chain stores (online included) may not miss that one gift you bought from a small shop, that one purchase means A LOT to that small shop. So pick a small shop online or pick a local shop to you and try to buy as many presents as you can from there!
How to Help Small Businesses
Besides trying to shop small and local, however, there are a few ways to help small businesses without spending a penny!
1. Follow as many local/small shops on social media.
Whether you’re on Facebook, Instagram, or Twitter, give them a follow – it helps them reach their existent followers and reach potential followers!
2. Be sure to like, comment, and share posts by your favorite small businesses.
Usually small businesses’ posts get lost in feeds to bigger brands.
Think of your favorite shops now and go to their pages to like their content. YOU CAN’T BELIEVE how much this helps them reach their followers! Social media algorithms are fairly impossible for small brands to overcome!
3. Leave a review.
I’m not great about this one, I’ll admit. Find your favorite shop on Facebook, Yelp, Google, etc. and leave a review!
4. Share these businesses with your friends!
You can do this either by sharing their pages/posts on your own feeds, telling friends verbally, forwarding emails, etc.
My Favorite Small Businesses This Holiday Season
So in the theme of sharing small businesses, here are the shops I’m shopping this holiday season:
TimberChild – an adorable wooden small good shop that makes THE CUTEST wooden plates for kiddos (and adults really!)
Helen Milan – a beautifully curated, eco-conscious company that sells home and travel goods with zero-plastic shipping!