As a blogger or small business owner, you probably try to be everywhere, everyone, and everything only to feel you’re falling short in one or more categories. While being SuperYOU would be great, it just isn’t possible. And, really, there’s no need for it. I’m speaking entirely from personal experience here! When planning your marketing scheme, you want to pick and choose when and where you’ll devote your energies. This post is a great place to help you figure out where to start, but if traffic to your site is a major goal, then your #1 Marketing Tool should be Pinterest for website traffic!
Why Choose Pinterest over Google + SEO
One of the main things we hear as website owners is that we have to have great SEO (Search Engine Optimization) to get organic traffic (from Google). This is true. The reality is, however, that it’s incredibly difficult to rank in search engines unless you have a well established site, so the chances of getting that traffic is slim. While you should do everything you can to help your SEO, I can’t urge you enough not to underestimate the power of Pinterest as a traffic-driver. Pinterest is a visual search engine that shows users far more results than a standard Google search result page. Additionally, I’m starting to see Pinterest results appearing in Google search returns, so you aren’t really ignoring one for the other.
How to Use Pinterest for Website Traffic
STEP ONE: IMAGES
The first step to using Pinterest for website traffic is, obviously, to have great images. For Pinterest this means a few things. First, images should be vertical not horizontal. The visual space you’re given on Pinterest is in length, not width, so make sure all of your pages/posts have a long image. You can use free programs such as Canva or PicMonkey to create vertical images. Photoshop will do the trick, and I LOVE Snagit for this purpose. The current preferred size of Pinterest images is 600px x 900px.
STEP TWO: DESCRIPTIONS
The other path to success on Pinterest is to remember that it’s a search engine without eyes, so it can’t see what you’re posting. Pinterest is therefore dependent on file image names and descriptions. You can either include your descriptions (more below) in your blog coding (read more here) or you can add them when you upload your content to Pinterest. The thing to remember is that you have space to write, so USE IT! This blog post, for example. I could just use the title and call it a day: “Why Pinterest Should Be Your #1 Marketing Tool for Traffic,” but why stop there? Instead I’ll do “Why Pinterest Should Be Your #1 Marketing Tool for Traffic? Looking for social media tips or wondering how to get more traffic to your blog? See why Pinterest for website traffic is a great blogger marketing tool.” Use the space to add in relevant keywords and concerns to what your content is about. Don’t keyword stuff, but don’t “understuff” either!
STEP THREE: PIN, PIN, PIN
This part may sound silly, but it’s important to remember that you need to share your own content to Pinterest and then make sure to repin it again and again. So often we forget to share our own content, but that’s the first step to getting your content on Pinterest. Make sure you have boards related to ALL of the topics on your site. First, it’s great to have content themes just for your site. I have “LM Fashion,” “LM Travel,” etc at the top of my Pinterest profile. These are separate from other fashion and travel boards and separate still from group boards that I’m apart of related to fashion and travel. With all these options, that gives me AT LEAST three boards to share every piece of content (oftentimes more). The first two groups of board help get my content to people who follow me. The group boards help get my content in front of pinners who don’t follow me and in front of pinners who are apt to repin my content!
If you’re looking for a way to post all our content to all your relevant boards, but don’t want it published all at once, consider a scheduling platform. I use (and completely love) Tailwind. Scheduling apps like Tailwind let you get all your content scheduled so it will for sure publish, but you can mix it in with content that’s not from your site to keep your followers happy!