Oh Instagram! It seems that no conversation about marketing, blogging, social media, or the meaning of life itself is complete without the topic of Instagram. That might be a little far-fetched, but I’m willing to guess you know exactly what I’m talking about. While there are lots of techniques to “succeed” on Instagram, there are just as many myths going around about it as well. While there are many rumors true or not going around, one certain fact is that you need to post consistently and the best way to do that is with an Instagram Scheduling Tool…
What does it mean to post consistently?
Posting consistently means two things. First, your content must have a consistent aesthetic (coloring, topic, and copy). Remember that your whole profile needs to look cohesive as potential followers look at it before deciding to follow you. Second, you should post on a fairly consistent schedule. This doesn’t mean same time, everyday, but you need to provide content for your followers on a dependable basis. This could be three times per week, once per day, or twice per day. It depends on what you are able to do!
Why Instagram Scheduling Tools are Your new BFF?
While posting your coordinated content on a regular schedule is certainly straightforward enough, doing it all consistently can be a lot of work (and a little bit impossible). This is where an Instagram scheduling tool comes in VERY handy. There are many out there, but there are a few things to consider when picking one. First, does the tool offer automatic posting or does it send you reminders when it’s time to post? Second, does it let you preview your feed (preferably in a 9-grid fashion like your actual IG feed looks)? If so, then that’s a major plus. Third, can you use the tool on your phone, tablet, and desktop? If you don’t love being on your phone all the time, this one is crucial!
What Instagram Scheduling Tool do I recommend?
I use Tailwind for my Instagram scheduling. It allows automatic posting and reminders to post (you can pick each on a case-by-case basis). It also has the 9-grid preview (both of your drafts and of your scheduled posts). Finally, it has a few very wonderful features that make being successful on IG that much easier.
HASHTAG FINDER: The first is a hashtag tool that not only offers related hashtags, but color codes them by how many people use the hashtag (so you aren’t using ones that are too popular or not popular enough)! Added bonus on this front, you can also save groups of hashtags, so you don’t have to remember them or search for them each time.
SMART SCHEDULE: Posting at the right time is also an incredibly important part of posting consistently. Tailwind offers a smart scheduling algorithm to figure out the best times of everyday for your to post.
MOBILE + DESKTOP USABILITY: I don’t love living on my phone and most of my photos are stored on my computer, so I LOVE that I can move seamlessly back and forth between my computer and phone. I usually upload photos on my computer and schedule out as many posts as possible at the same time. On my phone, I can edit copy and even grab hashtags easily enough!