My Honest Crunchi Review

I’ve been using Crunchi skincare and makeup for almost 2 years now and can I tell you just how happy my skin is. It glows and it feels so supported and nourished. Not only is Crunchi the cleanest skincare brand, their products are effective and the company is wonderful! So here is my COMPLETE Crunchi review.
This Crunchi review is a skincare review. If you’re interested in Crunchi makeup, see my Crunchi makeup review! They are a complete clean beauty brand to make it easy for you.
I discovered Crunchi when Beautycounter products became unavailable a few years ago. Many of us were calmly scrambling to find non toxic beauty brands that we love as much as our beloved Beautycounter (which is now back as Counter, btw)!
When Crunchi was brought up, I had no idea what people were talking about – I’d never seen it or even heard the name, so I was intrigued. Just like Beautycounter, their skincare and makeup are consciously created with strict clean beauty standards in mind – actually more strict!
But does their skincare perform? YES!! Gone are the days of assuming clean and safe meant that skin care and makeup doesn’t perform. Don’t sacrifice your health for products that don’t work. These products work and your skin will love them!!

CONTENTS
Crunchi Review
Without getting too into the weeds here, I just want to quickly go over the key points of concern before we get to my real life (honest) Crunchi product reviews.
Crunchi doesn’t use any ingredient that is known to cause harm or health hazards. They have rigorous testing for every ingredient used in products (this is really big and not super common). There are no synthetic fragrances, no talc, no retinol, and the entire line is cruelty free (leaping bunny certified) and gluten free. They also third-party test for heavy metals. Nearly the entire line is vegan* as well and it’s all EWG-verified too!!
Almost all products are in glass and aluminum packaging. Caps and pumps are made of plastic when necessary, but this is a massive reduction in plastic use and limits the amount of products we need to send to makeup recycling. They have recycling/disposal instructions on every product page and they’re consistently working to make their packaging even more sustainable.
And in terms of the efficacy of the products. Crunchi uses the highest amount of active ingredients clinically proven to be effective without being irritating to skin, so their products are designed to GET THE JOB DONE!! You can read even more about why I think they’re the cleanest skin care brand!
Ok. So let’s get to this Crunchi review…

Crunchi Skin Care Review
In my first Crunch order, I picked out the charcoal mask, the Vitamin C brightening serum the I Am Luminous Facial Oil, and the I am Polished Exfoliator. Three of these four products are still (2 years later) among my favorite Crunchi products (and the favorites of my friends and followers who’ve tried them as well)
I am BRIGHT Vitamin C Serum Review
As someone who struggled with hyperpigmentation during and after pregnancy, I’m now hyper-aware of sun spots, especially in the summer when I’m outside (yes, with my favorite sunscreen on everyday), there the I Am Bright Vitamin C Facial Serum was going to be one of the first products I tried.
A few people mentioned not liking the scent of this product. There really isn’t a scent, per se. I mean, you can smell the product (almost clinical or medical if that makes sense, maybe a tiny hint of clove), but I don’t find it noticeable, honestly. It just smells clean!
The first time I used this, I used it after the vitamin c face toner I still have from BC, and I felt tingling on my upper cheeks – where I tend to see my sun spots first. My skin was also a little dry, so maybe a bit sensitive. The feeling dissipated within the hour. It wasn’t ever painful either, but I was definitely aware of the active ingredients…and I started noticing a more even, brighter skin tone within the first week of use!!! See more on what skin toners are for.
I’ve tried an array of vitamin C and brightening products and nothing is as effective as the Crunchi vitamin c serum!
Crunchi Facial Oil Review
I LOVE face oils, so the I Am Luminous Facial Oil was the next obvious product to try. I opened up the bottle quickly to see what it smelled like, and I was in love. The main ingredient is sweet almond oil, which I adore.
This face oil has that luxurious skincare experience. I also love that because it isn’t vitamin c, I can easily use it morning and/or night! So this is another one I’m loving so far. (UPDATE: I now consider this the best facial oil – organic or otherwise) Another high performer!
I am POLISHED Exfoliator Review
I love a good exfoliant, nothing too harsh but something that works. The I am Polished facial exfoliator is the best exfoliating mask – seriously. I don’t want to say I love it more than the facial oil, so let’s say it’s a tie!
The polish is a quick scrub you do after cleansing your face. It’s in a cooling gel form that has a wonderfully subtle scent. The scrub can be as intense as you wish, and you can absolutely spot treat – or area treat.
After scrubbing it on, just rinse off with water and follow with your toner, serum, and moisturizer of choice. I’m using it 2-3 days per week and noticing my summer hyperpigmentation spots minimizing already!
Crunchi Charcoal Mask Review
A few things to note about the charcoal mask. It is a gel formula – nothing like I’ve seen before. You MUST shake the container before using it – A LOT. It’s weird because it sounds like liquid in there, but it comes out in a creamy-like consistency.
The mask goes on like a gel. It doesn’t dry, harden, or crack. It’s cooling on the skin. And the BEST PART is how easily it comes off. I think it works fine nothing I plan to rebuy. Some friends noted that it helped with their pore size, but since I learned how to double cleanse, I just so rarely have a need to clear my pores or want to make them appear smaller.

Complete Crunchi Skincare Line Review
This Crunchi review is already pretty long, so I’ll give you a quicker review of each of the remaining products in their skincare line (I’ve tried all but 2)!
Cleansing Balm
I’ve never enjoyed cleansing balms, loving the one-step Counter cleansing oil. But I finally gave this cleansing balm a try – first as a moisturizing mask (apply for 5 minutes after cleansing) and then as the first step of double cleansing with their gentle cleansing bar. I’m now a nighttime convert to the balm and bar situation. It’s great for getting off my makeup, moisturizing, and it’s just easy. I don’t like it more than the cleansing oil, but it is nice. And it has the TINIEST grit that makes my skin softer. See how to use a cleansing balm.
Clarilight Facial Essence
This is the toner in the Crunchi skin care routine. See more on what skin toners are for. I’m a firm believer in the need for toners in a skincare routine but I find them all to be fairly effective. Their toner is nice. It’s on the milkier side of essences, which is a good base for moisture. My only complaint on the toner is that a lot comes out of the wide-opening. Since I apply essence/toner with my palms, I don’t need a lot and often get too much.
Crunchi Peptide Serum Review
The Goldenlight Multipeptide Facial Serum was the last Crunchi skincare product I tried and it’s another winner. Peptides in skincare help fill fine lines. I don’t consider fine lines a huge problem, but I’m always here for the prevention of things (and I can see they’re starting).
Wildly enough, within a few weeks of using this serum every night, I looked in the mirror and noticed my face looking plumper, fuller, and glowier! Bonkers, right? The peptides and the hyaluronic acid were already at work.
Advanced Daylight & Nightlight Creams
Advanced Daylight & Nightlight creams: The Advanced line of their morning and evening creams have bakuchiol – the best natural retinol. I find them to be easy and enjoyable to use. I love that the addition of bakuchiol is great because they’re like 2-for-1 products, providing moisture and that cellular turnover.
The daylight and nightlight creams are the 2 items I haven’t tried yet. They both contain sunflower seed oil (learn more about sunflower oil here), which is a highly absorbent oil that’s gentle on skin, filled with antioxidants, and helps maintain the skin’s natural barrier!
Sunlight Facial SPF
The Sunlight Facial SPF is a daily facial sunscreen that offers SPF30 and is untinted. I’m a huge proponent of daily sunscreen year round and this one is perfectly fine – easy to apply and works well. And because it’s clean, I use it on my son’s face before school and sports!!
You should also check out my Crunchi Body Treatment Review.

Crunchi Discount Code
I always update this Crunchi discount code page with the current sales and deals. You can also absolutely comment below or email me.
Use Code ADVOCATE15 for 15% off your first order. Saving money already!Crunchi Return Policy
Crunchi Return Policy
Crunchi offers returns within 30 days. For their foundation and tinted SPF in particular, they offer one free replacement shade if the color isn’t right.
Otherwise, returns can be initiated easily through their returns portal. Returns are not allowed on sale items or items included in a set or as a free gift. You’ll be responsible for the return shipping. These are all sustainable decisions to prevent waste and fraud!

Looking to build your own clean skincare routine? Read my guide!
Have questions? See what order should I do my skincare? And reach out with any questions!
*The only Crunchi item that isn’t vegan is their hydrogloss lip oil, which contains beeswax.
Clean Beauty
Since clean beauty is an important part of sustainable living (what we wash down the drain matters as much as what we put on our skin), be sure to check out:
Non Toxic Makeup Brands
Counter Review (previously Beautycounter)
Crunchi Review (skincare)
Crunchi Makeup Review
Clean Beauty at Nordstrom
Clean Beauty at Sephora
Clean Beauty at Target
Clean Beauty at Walmart
Clean Beauty at ULTA
Common items of interest include shampoo bar reviews and how to you use them? What natural deodorant actually works? Are there refillable deodorant options? What’s the best double edge razor blades (the best safety razor and how to use them properly). And the best makeup brush cleaner (on the cheap and easy)!
There are also great natural skin care products for men, including hair care! And you’ll want to check out these wonderful natural bar soaps as well as the answer to the ever popular question: what are skin toners for!







Hi! Since your last blog I was wondering if you have an updated take on the I AM Bright Vitamin C serum? You mentioned you saw a more even skin tone within about a week- have you noticed any changes since then?
Hi Tiffany! Thank you so much for asking. I am still wildly obsessed with the vitamin C serum from Crunchi. I feel as though my skin has much more even tone and I haven’t struggled with the hyperpigmentation, even during the rest of summer, like I have before. I will say that I think I got such great results not just with the serum, but also with the I AM POLISHED exfoliating mask. I’ll put both links below! And for a little insight, I actually went back to using an extra container of the Beautycounter vitamin C serum I had. The experience was still lovely, and I think it’s a wonderful product, but I was actually really excited to get back to the Crunchi serum! It just felt so much cleaner!
Vitamin C Serum
Exfoliating Mask
And don’t forget to use code ADVOCATE10 if this is your first order!
I love Crunchi! Thank you for the full review!!
Super thorough review! Looks interesting; I’m not wild about their name though. I’ll remember not to get you any lemon-scented candles for your birthday.
Great review. Thank you