If you’ve tried to venture into clean beauty, you know it can be an irksome experience. You’re just learning things you should be avoiding (a list that seems never ending and evergrowing) and you’re ready to quit before you even start. I was there (still am a bit), but now I have a secret for how to find clean beauty brands!
Great. Easy and ready to go. So I’m looking for lotion in the local Sprouts with my apps open. A few items I find aren’t rated well and the other half weren’t found on the apps. CUSS WORDS. So I left the store without lotion and decided to deal with it at another time.
How to Find Clean Beauty Brands
I had this experience multiple times before I found a new tactic – I cheated! There is such a movement now (and there has been for a while) to focus on ingredients – mostly on what isn’t in the products you’re putting on your skin.
Thankfully others have done the research and made into a business! As clean beauty has become more in demand, many retailers and brands have also started working toward better ingredients and a highlight of selling those brands in their stores.
I’ve found that different companies vary on their definition of “clean beauty” slightly, but the major no-nos like parabens, sulfates, phthalates, petroleum, formaldehyde, etc. are all absent along with a slew of other ingredients.
The other thing I’ve found is that many of these shops sell the same brands and products, so it’s a multiple-stop check! You can discover the brands at one store and buy from another.
Where to Shop
The Detox Market
I discovered The Detox Market living in LA; they had a small storefront in Santa Monica that was so lovely. The people working there were helpful and so passionate about clean beauty. You could also try out colors, consistencies, and scents, which was great as I entered the foray of clean beauty.
They offer Detox Points (based on your purchases) where you can start to earn cash back. And if you really aren’t sure where to start, you can try their monthly subscription boxes that offer different brands and products. It’s called a Detox Box! Definitely a great way to find clean beauty brands without much work!
I learned about Follain from a few friends in Boston where the company was founded. The company is entirely clean beauty products and they also offer their own brand of items. My favorites so far are the everyday bar soap and the No. 1 candle.
Follain’s reward system is called Clean points, which add up based on purchases (with lots of other ways to earn points). You can earn money to save on future purchases.
They also have a small collection of stores mostly on the East Coast that are slowly starting to open up safely!
There are a TON of clean beauty brands out there but not all of them are sold in the stores listed here. One recent discovery of mine is AnnMarie skin care which is organic and clean. They’re deemed safe for people and ecosystems by MadeSafe, which is a non-profit that tests products for their ingredients!
AnnMarie has predominantly glass packaging which is great for those of us who are trying to limit plastic. I also love that they offer full-size, travel size, and sample sizes of all their products.
I’m currently obsessed with their herbal facial oil, which I just ordered on subscription, the antioxidant lip balm, and the wild fruit brightening serum.
Their summer trial size (super discounted) special includes the brightening serum and the lip balm. You can check that out here
Credo Beauty is another similar platform for clean beauty though I haven’t used it for more than some ingredient/brands searches.
Clean Beauty at Sephora
Sephora actually has a clean beauty section and a big ole green label on every product they’ve labeled as clean! Their definition of “clean” is at the bottom of this page. If you’re a Sephora lover, then you’ll love how many brands and products they have.
It can be easy to wander from this section on their site, so be careful about that, but that big green label is also a great reminder. Even if you do a general search for products, the green label shows for every product in the clean category.
Any Sephora shopper knows about their Beauty Insider program. I’ve found that the free products do usually include at least one clean beauty product too!
“Natural Beauty” at Nordstrom
Similar to Sephora, Nordstrom has a clean beauty section. I find that it’s more difficult to navigate and harder to really narrow down products to fit into all the criteria you want. It’s better if you know what product you’re looking for and then see if Nordstrom sells it!
NakedPoppy is a recent find (since originally writing this post). The site is another fully vetter clean beauty website. They have a lot of the same brands as the other sites, but you know what else they have – a FANTASTIC 3-minute quiz that determines your skin hue, color preferences, etc…..down to what you hair color is naturally and what color you have it now!
After the NakedPoppy quiz, they email and show you an entire makeup regimen in the right colors for you! So, so helpful!! Especially since life is so much at home these days, this is such a wonderful tool to help you find the right shade of every product.
Need to Go All Green Right Now?
Nope! If you start looking at green beauty, you’ll start to see that the prices can be higher than what you’re used to. There are actually a number of less expensive brands that are great (W3LL People and Weleda are both widely available and less expensive), but generally prices are a bit higher.
With that said, it’s great to ease into it and find products one at a time to love. There are so many options, you may find that a few more expensive items replace a greater number of less expensive ones.
Another thing to note is that green beauty products have a shorter shelf life (usually 6-12 month). If you’re using a product daily/weekly, however, this time frame isn’t an issues at all.
Because of this it can be daunting to make the switch, but just aim for one product at a time. I usually opt for replacing items as I finish the container I have. Additionally, I started replacing items I wasn’t otherwise attached to a brand. I still swear by my Dior mascara, but my blush and concealer were easy places to start!
This is also why I started sharing my sustainable and clean product reviews as I try them!
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