Nordstrom Anniversary Sale Picks

Every summer my mom, sisters, and I look forward to one shopping event – the Nordstrom Anniversary Sale! While I’m always trying to cut back on buying new, there are some wonderful clean beauty items as well as a slew of sustainable brands at Nordstrom that have items included in my Nordstrom Anniversary Sale picks! (shop here)

Beginning in 2020, Nordstrom changed how they’re running their annual sale. Now there is an early “preview” that EVERYONE can see. Then, depending on your Nordstrom cardholder status, you can click buy at various times in the coming days (see below for details).

If you’re newish to the AS (Anniversary Sale), then just know it’s a great time to get items for late summer and fall that are drastically discounted. It seems weird to shop turtleneck sweaters in July, but grab your ice water and let’s get to it.

Nordstrom Anniversary Sale Picks

2025 Nordstrom Anniversary Sale Dates

As I mentioned the sale happens in “tiers,” opening up to the various levels of cardholders at different times before opening up to the general public (like normal). The dates are:

• Preview (everyone can see what will be on sale): Now
• Icon: Shop Starting July 8
• Ambassador: Shop Starting July 9
• Influencer: Shop Starting July 10
• Sale open to everyone July 12

The “sell” of the preview is that you can preview all the items before the sale starts. You can add items to your wishlist so when the sale opens up for you, you can quickly move the items to your cart and click buy!

When does the Nordstrom Anniversary Sale End 2025?

August 3. The last day is the last day, so if you’re debating about something, just know when the sale ends!

Shopping the Sale

The Nordstrom Anniversary Sale is a great sale and those who are into the sale are INTO the sale (like me!).

Regardless of whether you’re looking for sustainable clothing or clean beauty, there’s something for whatever you need. The options of B Corp brands at Nordstrom is also nicely represented at the sale.

One helpful tip is that items will quickly sell out, but because it’s a sale, there are a lot of returns, so be sure to check back daily for sizes to comeback in stock!

Clean Beauty On Sale at Nordstrom

I mentioned in my post about finding clean beauty brands that clean brands can be a bit more expensive, so the Anniversary Sale is a great time to take advantage of trying those that are on sale! You can get a more complete list of clean beauty brands at Nordstrom here.

Here is a good selection of a few favorite brands and products. I’ve noted a few below that are of particular interest!

Through a previous Anniversary Sale, I tried Westman Atelier clean beauty, luxury makeup sets and I fell in love with the blush stick (now a mainstay in my minimalist makeup routine and my summer makeup). This year’s deal includes 2 colors, including the Couchette that I love. If you haven’t tried the brand yet, this is a great time to do so!!

Necessaire, a brand I love for their unscented hand cream, has a few deals on sale as well: Try their body wash and their unscented body lotion (mega size with a nice pump)

And OSEA, an ocean & beach scented clean beauty brands is offering three items this year. The anti-aging body balm duo and the hyaluronic body serum duo are both great values. And the cleanse and glow body set, which includes the body wash and body oil (in full and travel size).

If you’ve been looking for an eyebrow serum, you are going to trip over this deal. You can see my results from the neuBROW eyebrow growth serum. Well, you can get 2 for the price of one in the Brow Duo!

And if clean beauty maven True Botanicals has been on your radar, don’t miss their Effect Set with full size ginger turmeric cleansing balm, chebula anti-aging active serum, and pure radiance hydrating oil! There’s also a duo of their new moisture lock glossy balm!

Sustainable Shoes in the Nordstrom Anniversary Sale

We’ve talked before about sustainable shoe brands and why shoes are such a hard item on the sustainable living front. Here are a few brands that are either B Corps or have many sustainable facets to their brand. Men’s shoes included too.

I also included a few BOMBAS (a sustainable sock brand) here. BOMBAS are a certified B Corp AND I think they make the absolute best socks. My son, husband, and I all wear them and love them! Read all the reasons I love them in my Bombas Socks review.

Sustainable Fashion on the Anniversary Sale

Nordstrom has long been a favorite store of mine (it runs in my family), so I’m excited every time I learn of a new sustainable and/or ethical brand being sold on their website and in stores.

I listed out sustainable brands at Nordstrom here, and I’m always trying to complete the list as I learn of more! A few favorites in the 2025 Nordstrom Anniversary Sale include Eileen Fisher and Faherty. See more organic women’s clothing brands!

Look for items made with organic cotton (hello cute chambray dress) and even recycled materials in products like these beautiful huggie hoop earrings!!

Sustainable Fashion for Men

There are also a fair number of items that are sustainable and clean that won’t be on sale. So take a gander for sustainable undergarments, sustainable gifts, and your cool weather sustainable fashion classics to last you season after season!

There are two items to point out that wouldn’t otherwise qualify under my “sustainability checklist,” but they’re both items I’ve had for years and can attest to their durability and their forever style. The first is this black leather jacket. Get inspired by all my leather jacket outfits with the item!

The second item is this packable rain coat. I’ve had an older version one (same brand) for more than 10 years now. It’s FABULOUS for packing lightly (it’s in my weekend packing list for any cooler or rainy destination and it was my outer layer in my Ireland packing list as well as my Italy packing list).

It cleans easily, provides great coverage over just the right layers, and packs into a small soft-sided case that can even be thrown into a carry on or large purse!